Ludwig Hohlwein (1874-1949) was educated as an architecture, but later started a career in poster designing. This gained him popularity while working in Germany. Because of his unique style, his work was easily established and recognizable. During the first World War, Hohlwein was employed by the German government to create propaganda posters. His influence for his work were the events of the Arts and Crafts movement flourishing in Vienna at the time. By the early 20th Century, he was established as the most important and greatest poster artist in Germany at the time. Also Hohlwein did work for World War II. He became the German master of color and line with his unique use of colors and tones.